Google Analytics enrichment: our approach
Basic implementation of Google Analytics fails to provide competitive insights. With one-size-fits-all reports, it can be really hard to see which areas of your marketing engine demand optimisation. Fortunately, there's a way to enrich ordinary Analytics reports and make them report on dimensions and metrics which are unique to your business, and hence answer unique business questions. They can also fuel a number of further improvements such as deeper goals, funnels, and audiences. Check out the details of our Analytics enrichment module and contact us or sign up for a free data-driven marketing audit to turn your marketing into data-driven machine.
Choose the module scope
Choose the scope that best matches your needs (essential or complete)
Estimate quote and sign up
Estimate the fee and get in touch with us!
Get your Google Analytics ready in 1 months (essential scope) or 6 weeks (complete scope)
Module scopes and pricing
Take a look at the two possible scopes for this module: essential and complete. Essential scope works best for smaller companies and startups. The larger the marketing budget, the more sensible it will be to choose the complete scope. Notice that both scopes vary significantly in terms of delivery time.
For big and fast-growth companies
- Unlimited custom dimensions and custom metrics (including form input and interactions)
- Setup of cohort chart and alerts based on custom dimensions and metrics
- + 4 more components
Learn more about this module (including all components)
How we consult
In consulting, we're guided by three principles.
To keep things in order, we work in 14-day sprints. Each sprint has a clear deliverables in line with the module scope.
Short e-mail or a quick call help you stay updated with the progress.
We set metric goals and track our progress towards them.
The purpose of our consulting work
In consulting, we're inspired to help you build a marketing growth engine. We define growth engine as a set of highly automated marketing processes that deliver qualified leads in a predictable manner. You can hire us to build the growth engine from grounds up, audit or optimise the specific components of your current engine. We treat an enriched Google Analytics account as one such component. Learn more about our consulting work.
In particular, we offer marketing consulting modules across strategy, automation, campaigns.
We specialise is building marketing systems that help you generate highly engaged and qualified leads. Consider working with us on the cost-per-lead basis. We use an authored algorithm for instant quote of the cost of a specific lead profile. We only charge for leads that match your profile and pass quality control. We use 3 steps and 8 tools to ensure high lead quality. Take a look.
Grow with us
Google Analytics is an old technology, but the truth is that it is not wise not to use it. Being in the center of Google's marketing ecosystem, it pays to have this tool well-configured. One-size-fits-all reports do provide some value, but the best insights are born at the intersection of real-life sales and marketing data and standard Analytics data. Syncing external data points with Analytics turns this tool into a living data hub for your company, and makes it competitive with highly expensive analytics suites. To date, we've been enriching Analytics accounts for startups as well as established companies in SaaS, real estate, software services, beauty, and education sectors. As a result of high quality data, we've managed to provide thousands of engaged leads to our clients and helped them scale in a predictable manner. The chart below shows an actual leadcount growth strictly from our low-level campaign activities and high-level strategies. Take a look at the Analytics enrichment case study.
"Datomni team has helped us draw important insights from the marketing data. Thanks to their effective execution, we have seen a satisfactory improvement in results."
Founder & CEO, MEDtube
"Thanks to the top-notch analytics and continuous strategic support, cooperation with Datomni allowed us to see those aspects of online marketing that we had not noticed before, which, thanks to good execution, translated into the improvement of our results."
A company with 20 year history and over 10,000 real estate transactions
"We are very pleased with our cooperation with Datomni. They took care of us comprehensively, from identifying and correcting deficiencies in analytics to running our Facebook account with satisfying results. They understood our target customer very well and communicated with him as if they were our own marketing department."
Founder & CEO, Student Travel
"Asking the right questions and choosing the correct strategy and path to the goal - this is what I liked about the Datomni team from the beginning. After the first introductory meeting, my chaotically presented needs and expectations were neatly arranged and translated into a set of strategic activities that would lead me to a specific, measurable and satisfying goal. At the same time, the technical side was something I didn't have to worry about - it was done by the Datomni team. Working with Datomni, I had the feeling that I was up to date with the dynamically changing world of internet technologies and tools, thanks to which it was easier for me to effectively gain new clients and meet the needs of current ones."
"The things I value the most at Datomni are honesty, pragmatism and a business approach. They are a partner, not an "advisor - persuader", which allows us to discuss optimal solutions together. The team is a great combination of knowledge, ingenuity and technical skills."
"Datomni has greatly supported us in integrating marketing data from various sources and using them in marketing campaigns. Recommended!"
"As a result of Datomni multi-channel campaign, I received about 44 leads, several of which had significant sales potential."
IT Solutions and Services Sales Leader & Senior Sales Manager
"It's a real pleasure for me to work every day with experts from Datomni. They're very responsible, have a lot of knowledge and know what 'the deadline' means. I highly, highly recommend!"
Marketing Manager, Time for Wax
"The results look fabulous."
"Helped us improve our marketing."
Co-founder, Appsilon Data Science
"More sales-ready leads and pre-sales. This should be our best month ever."
Founder & CEO, Enerkeep
Founder & CEO, Grafik Optymalny
Get in touch
Start a conversation on chat or schedule a call over Calendly. We want to hear from you and help you take your marketing to the next level!