How we consult
As a part of our consulting work, you can hire us to build your own growth engine from grounds up or improve specific components of your current engine. Regardless of your choice, we work in two-week marketing consulting sprints with clearly defined goals and deliverables. Each sprint begins and ends with a call. We have a clear focus on automating as much as possible. Our consulting work encompasses three things. Before we get to specifics of what we do, let us walk you through each one.
Channels, tactics and content formats to acquire, engage and retain customers.
Connecting tools and automating everything, guided by DRY (Don't Repeat Yourself) principle.
Strategy go-live and campaign fine tuning across channels and funnel stages.
Typical marketing strategies become outdated 24 hours once they're finished and charged for. They embody '90s thinking. You cannot build a growth engine on a rigid strategy. The key to thrive in the modern era to be agile about your strategy and iterate it based on new information. That's why when we're asked to create a strategy, we try to describe it as a set of processes, because processes are relatively easy to change. Our strategies outline channels, tactics, tools, goals and corresponding digital analytics metrics broken down by each of 5 stages of marketing funnel, from awareness to loyalty. We want to make it actionable, so it consists of many practical details such as campaign templates. For example, it is not uncommon for our strategy to include templates for LinkedIn's paid InMail outreach message that will work best in activating potential leads.
Automating the engine
Just like car engines, growth engines use a number of tools to operate properly. Marketing engines will typically use 10-15 tools and they form a "stack", if configured to work together without much involvement of yours. Stacks we build comprise of tools that gather data (e.g. Segment or Lytics), process data (e.g. Zapier, Cloud Dataflow, Google Tag Manager), report on data (e.g. Google Analytics, Google Data Studio) and improve marketing itself (e.g. Active Campaign, Drift). Stacks ensure you know how's marketing doing and what needs to be improved. We have experience with tools such as: Google Analytics API, Google BigQuery, Data Studio, Zapier, Segment, Google Tag Manager, webhooks, all top CRM's, and many others. As a side note, developing marketing stacks is how Datomni started.
We've run over 350 campaigns on all major and a few minor advertising platforms, including Quora Ads, Taboola, Twitter Ads, Google Ads, Facebook Ads, Adform, LinkedIn Ads, Ibillboard and others. We've also orchestrated messages in multiple channels for the best end result and user experience. We've synced our campaigns with email, SMS marketing, push notifications. Apart from online, we've also run online-to-offline and offline-to-online campaigns.
Building growth engines
Growth engine is a marketing system that delivers leads in a predictable manner. It's a set of specific tactics and actions in owned, paid and earned channels that build awareness, convert and build post-sale engagement. An indication of a well-oiled marketing engine is a clear upward trend in the lead count chart. (Below you'll see a raw, unedited screenshot from Mailchimp account of one of our long-term clients. We've been responsible for building and maintaining the client's growth engine from the grounds up.)
How expensive is growth engine for new companies or startups?
Based on our experience of turning tiny startups to millions in valuation, a complete marketing growth engine for a new company costs €1.8-1.9 million for an Eastern European company, €6-6.5 million for a Western European company and €11-13 million for a USA-based company. Building a predictable growth engine takes about 4 years of work, assuming no prior marketing work and the end-goal of getting your company to top 3 players at a country level in a given segment (based on market share).
We offer free advice for startups that have raised less than €1 million in VC funding. Startups can also get full scope help in return for equity. Typically we ask for 7-8% of your company for 4 years of growth engine development.
If you're interested in building your growth engine with us, tell us more by sending email to email@example.com. We'll be excited to hear from you!
Optimising growth engines
9 out od 10 companies don't need to build a new engine and should focus on optimising the current one. The most common problems that inhibit performance are: rigid and outdated marketing strategy, ineffective marketing operations (lack of automation) and isolated channel experiences. Third hurts the companies the most and typically happens when multiple agencies work on specific channels without taking a broader look, which results in the marketing version of the tragedy of the commons. Below you'll find lots of details of the marketing components, as well as marketing at large, we can optimise for you.
Marketing strategy & map
Marketing strategy audit
Google Analytics setup
Google Tag Manager setup
Data Studio dashboards
Data cleaning module
Google Ads account setup
Google Ads optimisation
Facebook Ads account setup
Facebook Ads optimisation
Twitter Ads account setup
Google Ads maintenance
Complete growth marketing service
Let's work together!
Choose services and their scopes (Essential or Complete, as specified in the detailed descriptions above). The total cost of all services is shown under the calculator. This cost covers the entire service delivery. It can be paid in full after the service or divided into a few monthly payments. If you prefer our complete marketing service, the cost you'll see refers to the monthly retainer for the scope of your choice. Please note that complete marketing service is contract-based cooperation and the minimum length of the contract in this special case is 12 months.
"Datomni team has helped us draw important insights from the marketing data. Thanks to their effective execution, we have seen a satisfactory improvement in results."
Founder & CEO, MEDtube
"Thanks to the top-notch analytics and continuous strategic support, cooperation with Datomni allowed us to see those aspects of online marketing that we had not noticed before, which, thanks to good execution, translated into the improvement of our results."
A company with 20 year history and over 10,000 real estate transactions
"We are very pleased with our cooperation with Datomni. They took care of us comprehensively, from identifying and correcting deficiencies in analytics to running our Facebook account with satisfying results. They understood our target customer very well and communicated with him as if they were our own marketing department."
Founder & CEO, Student Travel
"Asking the right questions and choosing the correct strategy and path to the goal - this is what I liked about the Datomni team from the beginning. After the first introductory meeting, my chaotically presented needs and expectations were neatly arranged and translated into a set of strategic activities that would lead me to a specific, measurable and satisfying goal. At the same time, the technical side was something I didn't have to worry about - it was done by the Datomni team. Working with Datomni, I had the feeling that I was up to date with the dynamically changing world of internet technologies and tools, thanks to which it was easier for me to effectively gain new clients and meet the needs of current ones."
"The things I value the most at Datomni are honesty, pragmatism and a business approach. They are a partner, not an "advisor - persuader", which allows us to discuss optimal solutions together. The team is a great combination of knowledge, ingenuity and technical skills."
"Datomni has greatly supported us in integrating marketing data from various sources and using them in marketing campaigns. Recommended!"
"As a result of Datomni multi-channel campaign, I received about 44 leads, several of which had significant sales potential."
IT Solutions and Services Sales Leader & Senior Sales Manager
"It's a real pleasure for me to work every day with experts from Datomni. They're very responsible, have a lot of knowledge and know what 'the deadline' means. I highly, highly recommend!"
Marketing Manager, Time for Wax
"The results look fabulous."
"Helped us improve our marketing."
Co-founder, Appsilon Data Science
"More sales-ready leads and pre-sales. This should be our best month ever."
Founder & CEO, Enerkeep
Founder & CEO, Grafik Optymalny