An award-winning AdTech company, Adapex needed to change their approach to capturing and processing event data due to the impending “cookie apoc...
Introducing Omni Analytics: event collector built to extract maximum signal from your data
Building custom stacks on top of existing CDPs, such as Snowplow CDP with GTM Server, Metabase and Omni Analytics on AWS, is not the only way we ensur...
Customer data platforms: practical hard-earned lessons
Over the past 2 years, we’ve implemented customer data platforms in various forms, including Snowplow with Metabase, GA4-based CDP, Omni CDI, an...
Boosting Pipedrive with real-time data flows, custom reporting, and a touch of Omni CDI
We launched the first Pipedrive implementation package, Pipedrive Growth Accelerator, a few years ago. Since then, a lot has changed. We’ve rebu...
UK’s Vyde moves to Pipedrive with Datomni’s Omni CDI analytics backend, gains instant deal valuation and cuts manual work
A London-based scaleup Vyde needed to switch from Monday.com to Pipedrive.com to accelerate deal processing, especially in terms of accurate deal valu...
Case study: UK-based financial advisory goes zero-to-one in operational efficiency with Datomni Pipedrive Booster
A UK-based financial advisory firm specializing in financial planning, investment, and pension management wanted to enhance operational efficiency by ...
Case study: ML for better customer experience and pop-up CTR optimization
Modern marketing has become highly intrusive. Conscious CEO’s want to keep their users loyal, and that’s where smart profiling comes into play. Op...
Case study: merging sales & marketing for faster growth with ActiveCampaign, scoring & Watson NLU API
A B2B client approached us with a myriad of problems stopping them from faster growth: the disintegration and lack of collaboration of sales and marke...
Single source of marketing truth (a few words about ETL, ELT, Simpson’s paradox, and BigQuery Data Transfer Service)
Data. The basis of modern marketing. On the one hand, it opens up an ocean of possibilities to optimize marketing activities, and on the other hand, i...
Google Data Studio 101: Hot or Not?
Data Studio. This Google tool for reporting and visualizing data has earned a reputation of being a game-changer in the data-driven marketing circles....
