Google Tag Manager setup: our approach
The key element of Google Tag Manager implementation is a proper account structure and tidiness. We extensively use Tag Manager variables and clearly named tags and triggers. Firing rules are created with optimised loading time in mind.
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Choose the scope that best matches your needs (essential or complete)
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Get your Google Tag Manager setup ready in 2 (essential scope) or 4 weeks (complete scope)
Service scopes and pricing
Take a look at the two possible scopes for this service: essential and complete. Essential scope works best for smaller companies and startups. The larger the marketing budget, the more sensible it will be to choose the complete scope. Notice that both scopes vary significantly in terms of delivery time.
For big and fast-growth companies
- Implementation of Tag Manager
- Migration of marketing technologies to Tag Manager
- Basic e-commerce tracking
- Enhanced e-commerce tracking
- Implementation of up to 6 tracking technologies (e.g. Facebook Pixel)
- Subdomain and cross-domain tracking in Google Analytics
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Let's start working
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Want to learn more about us before signing up? Book a free consultation with us.
How we consult
In consulting services, we're guided by three principles.
To keep things in order, we work in 14-day sprints. Each sprint has a clear deliverables in line with the service scope.
Short e-mail or a quick call help you stay updated with the progress.
We set metric goals and track our progress towards them.
The purpose of our consulting work
In consulting, we're inspired to help you build a marketing growth engine. We define growth engine as a set of highly automated marketing processes that deliver qualified leads in a predictable manner. You can hire us to build the growth engine from grounds up, audit or optimise the specific components of your current engine. We treat a correct implementation of Google Tag Manager as one such component. Learn more about our consulting work.
In particular, we offer marketing consulting services across strategy, automation, campaigns.
We specialise is building marketing systems that help you generate highly engaged and qualified leads. Consider working with us on the cost-per-lead basis. We use an authored algorithm for instant quote of the cost of a specific lead profile. We only charge for leads that match your profile and pass quality control. We use 3 steps and 8 tools to ensure high lead quality. Take a look.
Grow with us
There are a few thousand martech tools actively supporting marketers' work. The downside of this approach is that it creates big challenges in managing additional tracking codes and their interdependencies. Google Tag Manager was invented to make it easier to manage multiple marketing tools. It works great up to about 12-15 tracking tools and integrates very well other Google products (e.g. Analytics) making some implementations quite fast (e.g. enhanced e-commerce). To date, we've been deploying Google Tag Manager for startups as well as established companies in SaaS, real estate, software services, beauty, and education sectors. As a result of high quality data, we've managed to provide thousands of engaged leads to our clients and helped them scale in a predictable manner. The chart below shows an actual leadcount growth strictly from our low-level campaign activities and high-level strategies. Take a look at our case studies and success stories.
"Datomni team has helped us draw important insights from the marketing data. Thanks to their effective execution, we have seen a satisfactory improvement in results."
Founder & CEO, MEDtube
"Thanks to the top-notch analytics and continuous strategic support, cooperation with Datomni allowed us to see those aspects of online marketing that we had not noticed before, which, thanks to good execution, translated into the improvement of our results."
A company with 20 year history and over 10,000 real estate transactions
"We are very pleased with our cooperation with Datomni. They took care of us comprehensively, from identifying and correcting deficiencies in analytics to running our Facebook account with satisfying results. They understood our target customer very well and communicated with him as if they were our own marketing department."
Founder & CEO, Student Travel
"Asking the right questions and choosing the correct strategy and path to the goal - this is what I liked about the Datomni team from the beginning. After the first introductory meeting, my chaotically presented needs and expectations were neatly arranged and translated into a set of strategic activities that would lead me to a specific, measurable and satisfying goal. At the same time, the technical side was something I didn't have to worry about - it was done by the Datomni team. Working with Datomni, I had the feeling that I was up to date with the dynamically changing world of internet technologies and tools, thanks to which it was easier for me to effectively gain new clients and meet the needs of current ones."
"The things I value the most at Datomni are honesty, pragmatism and a business approach. They are a partner, not an "advisor - persuader", which allows us to discuss optimal solutions together. The team is a great combination of knowledge, ingenuity and technical skills."
"Datomni has greatly supported us in integrating marketing data from various sources and using them in marketing campaigns. Recommended!"
"As a result of Datomni multi-channel campaign, I received about 44 leads, several of which had significant sales potential."
IT Solutions and Services Sales Leader & Senior Sales Manager
"It's a real pleasure for me to work every day with experts from Datomni. They're very responsible, have a lot of knowledge and know what 'the deadline' means. I highly, highly recommend!"
Marketing Manager, Time for Wax
"The results look fabulous."
"Helped us improve our marketing."
Co-founder, Appsilon Data Science
"More sales-ready leads and pre-sales. This should be our best month ever."
Founder & CEO, Enerkeep
Founder & CEO, Grafik Optymalny
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