Snowplow AWS deployment: our approach
Snowplow is a data management platform built on top of open standard. It helps you get the maximum value from the behavioral data and turn that data into a precious asset. Snowplow is as close as you can get to the custom Customer Data Platform with no vendor lock-in — you own the data as well as the entire data pipeline. Compares to other CDP's, Snowplow gives you much more flexibility over how the behavioral data is captured and processed. You can define your own data structures, data models, and deploy a tailor-made pipeline configuration. Snowplow tracks 130 data points by default, but you can track additional properties using custom enrichment modules. Snowplow also has a built-in privacy functionalities, which gives you a complete control over the lifecycle of the customer data. We have a significant experience in deploying Snowplow's batch pipeline to AWS, and we're also exploring the real-time pipeline at the moment. Snowplow is used by over 600 000 websites, including a number of leading companies, such as The Economist, Dollar Shave Club, Contentful, just to name a few.
Grow with us
Customer data platforms track user events (clicks, calls, conversions etc.) performed across your marketing engine including advertising campaigns, CRM, website, offline. They can help you reach any user, irrespective of their buying or lifecycle stage, and ensure that your brand message is highly relevant to the users. Personalised messages are simply less frequently ignored. As a result, CDP typically generates higher engagement along all stages of marketing funnel. We've deployed Snowplow to AWS for startups as well as established companies in SaaS, real estate, software services, beauty, and education sectors. As a result of high quality, atomic customer data, we've managed to provide thousands of engaged leads to our clients and helped them scale in a predictable manner. The chart below shows an actual leadcount growth strictly from our low-level campaign activities and high-level analytics implementations. Take a look at our case studies and success stories.
"Datomni team has helped us draw important insights from the marketing data. Thanks to their effective execution, we have seen a satisfactory improvement in results."
Founder & CEO, MEDtube
"Thanks to the top-notch analytics and continuous strategic support, cooperation with Datomni allowed us to see those aspects of online marketing that we had not noticed before, which, thanks to good execution, translated into the improvement of our results."
A company with 20 year history and over 10,000 real estate transactions
"We are very pleased with our cooperation with Datomni. They took care of us comprehensively, from identifying and correcting deficiencies in analytics to running our Facebook account with satisfying results. They understood our target customer very well and communicated with him as if they were our own marketing department."
Founder & CEO, Student Travel
"Asking the right questions and choosing the correct strategy and path to the goal - this is what I liked about the Datomni team from the beginning. After the first introductory meeting, my chaotically presented needs and expectations were neatly arranged and translated into a set of strategic activities that would lead me to a specific, measurable and satisfying goal. ."
"The things I value the most at Datomni are honesty, pragmatism and a business approach. They are a partner, not an "advisor - persuader", which allows us to discuss optimal solutions together. The team is a great combination of knowledge, ingenuity and technical skills."
"Datomni has greatly supported us in integrating marketing data from various sources and using them in marketing campaigns. Recommended!"
"As a result of Datomni multi-channel campaign, I received about 44 leads, several of which had significant sales potential."
IT Solutions and Services Sales Leader & Senior Sales Manager
"It's a real pleasure for me to work every day with experts from Datomni. They're very responsible, have a lot of knowledge and know what 'the deadline' means. I highly, highly recommend!"
Marketing Manager, Time for Wax
"The results look fabulous."
"Helped us improve our marketing."
Co-founder, Appsilon Data Science
"More sales-ready leads and pre-sales. This should be our best month ever."
Founder & CEO, Enerkeep
Founder & CEO, Grafik Optymalny
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