Data. The basis of modern marketing. On the one hand, it opens up an ocean of possibilities to optimize marketing activities, and on the other hand, i...
Google Data Studio 101: Hot or Not?
Data Studio. This Google tool for reporting and visualizing data has earned a reputation of being a game-changer in the data-driven marketing circles....
Data wants to be free. Step-by-step guide to get your marketing data from Analytics to BigQuery
What if you have a marketing question that you can’t easily answer using Google Analytics reports alone? For example, you may be interested in...
Real life data in Google Analytics (crushing the monolith)
Disclaimer: This article uses the deprecated version of Google Analytics, Universal Analytics. We are keeping it published because the key premises an...
Enhanced e-commerce: 51 things it can help you optimize
E-commerce marketers often ask us if it makes sense to install enhanced e-commerce tracking in Google Analytics. Deploying enhanced e-commerce gives y...
Cohort chart: see your marketing engine in 3d
Take a look below. This is a cohort chart—one of the key charts in your Analytics account. If, like a typical marketing manager, you only have a few...
On sessions
A session is a series of user actions on your site. Suppose a user enters the main page, visits an additional subpage, watches embedded video, and fin...
