Google Analytics often gets a bad PR for providing too shallow insights and reporting on vanity metrics. After all, when you sign up for Google ...
Cohort chart: see your marketing engine in 3d
Take a look below. This is a cohort chart—one of the key charts in your Analytics account. If, like a typical marketing manager, you only have a few...
On sessions
A session is a series of user actions on your site. Suppose a user enters the main page, visits an additional subpage, watches embedded video, and fin...
