The Snowplow infrastructure, or pipeline, is a key component of our Snowplow-based customer data infrastructure. This infrastructure includes the pipe...
Customer data platforms and infrastructures: 12 steps to high ROI
Almost every company, whether they realize it or not, has some form of customer data infrastructure, even if it’s just a Facebook Pixel or a GA4 tra...
Customer data platforms: practical hard-earned lessons
Over the past 2 years, we’ve implemented customer data platforms in various forms, including Snowplow with Metabase, GA4-based CDP, Omni CDI, an...
Snowplow Case Study: US-based Adapex, an Inc. 5000 company, runs Datomni’s Snowplow-based CDI to activate first-party data in LiveRamp at scale
An award-winning AdTech company, Adapex, needed to change its approach to capturing and processing event data due to the impending “cookie apoca...
