A session is a series of user actions on your site. Suppose a user enters the main page, visits an additional subpage, watches embedded video, and fin...
Funnel for B2B Leads in IT Services: A Step-by-step Guide
At Datomni, we design and run smooth omnichannel marketing experiences for a number of industries. One of them is B2B. In this article, we’d like ...
What Google Analytics can’t tell you? Introduction to User Journey Analytics
Work and learn with us If you like our thinking and would like to turn your manual marketing engine into a data-driven, semi-autonomous growth machine...