Building custom stacks on top of existing CDPs, such as Snowplow CDP with GTM Server, Metabase and Omni Analytics on AWS, is not the only way we ensur...
Customer data platforms: practical hard-earned lessons
Over the past 2 years, we’ve implemented customer data platforms in various forms, including Snowplow with Metabase, GA4-based CDP, Omni CDI, an...
Boosting Pipedrive with real-time data flows, custom reporting, and a touch of Omni CDI
We launched the first Pipedrive implementation package, Pipedrive Growth Accelerator, a few years ago. Since then, a lot has changed. We’ve rebu...
Case study: ML for better customer experience and pop-up CTR optimization
Modern marketing has become highly intrusive. Conscious CEO’s want to keep their users loyal, and that’s where smart profiling comes into play. Op...