Demystifying Customer Data Infrastructures

Understand the steps to create a customer data backend that boosts sales, increases marketing ROI, scales faster, and streamlines operations.

The Private CDP Masterclass

After training over 250 people across 35 meetups, building customer data infrastructures for clients worldwide, and helping them manage marketing budgets in the tens of millions, we're now sharing everything in our private workshop on data-driven marketing and customer data infrastructure. This isn't a pre-recorded YouTube video—it's a live, exclusive workshop that simplifies analytics and gives you the tools and knowledge to build a solid foundation for long-term marketing and advertising success.

Workshop plan

Part 1: Introduction to Customer Data Platforms and Infrastructures

  • Overview of CDPs: How they integrate data collection, enrichment, and activation.
  • Impact on Business: Resolving data fragmentation and enhancing personalization.
  • Building a Strong, Long-Term Growth Strategy: Utilizing metrics and a proper tracking plan.
  • Planning the Right Platform and Infrastructure for Your Customer Data: Unlocking real-time omnichannel growth (from Google Analytics to Google Tag Manager, Segment, Snowplow, Omni CDI, and Fivetran).

Part 2: Data Collection & Event Tracking

  • Efficient Tracking: The difference between client-side and server-side.
  • Tool Overview: Benefits of Snowplow, Segment, and Omni CDI.
  • Real-Life Case Studies: Effective MarTech orchestration and how to avoid drowning in the ocean of MarTech tools.

Part 3: Data Enrichment & Identity Resolution

  • Importance of Data Enrichment: Gain deeper insights into customer behavior.
  • Techniques for Identity Resolution: Create comprehensive customer profiles.
  • Marketing and Advertising Budget Management and Allocation: Understand the multi-touch user journey with a CDP.

Part 4: Data Activation & Real-Time Reporting

  • Significance of data activation: Enables real-time marketing and decision-making.
  • Leveraging enriched data: Used for actionable business intelligence.

Part 5: Strategic Discussion & Next Steps

  • Key takeaways: Discuss the customer data infrastructure roadmap and key use cases

Book your orientation call with us to help us better understand your business, build context for the workshop, and plan the workshop date. See you on the orientation call!

Testimonials