A startup from Southern Asia partnered with Datomni to build a customer data platform. Their goal was to track user behavior throughout the customer j...
Real life data in Google Analytics (crushing the monolith)
Disclaimer: This article uses the deprecated version of Google Analytics, Universal Analytics. We are keeping it published because the key premises an...
Enhanced e-commerce: 51 things it can help you optimize
E-commerce marketers often ask us if it makes sense to install enhanced e-commerce tracking in Google Analytics. Deploying enhanced e-commerce gives y...
Cohort chart: see your marketing engine in 3d
Take a look below. This is a cohort chart—one of the key charts in your Analytics account. If, like a typical marketing manager, you only have a few...
