Omni CDI, our customer data infrastructure, is designed to run in your private cloud. So far, we’ve introduced two key components that enable this: ...
Customer data platforms and infrastructures: 12 steps to high ROI
Almost every company, whether they realize it or not, has some form of customer data infrastructure, even if it’s just a Facebook Pixel or a GA4 tra...
Customer data platforms: practical hard-earned lessons
Over the past 2 years, we’ve implemented customer data platforms in various forms, including Snowplow with Metabase, GA4-based CDP, Omni CDI, an...