When building your customer data infrastructure—even if you’re opting for the simplest approach by using a ready-to-go SaaS customer data platform...
GA4 and User ID: Why bother?
At Datomni, we believe that in today’s world of fragmented user journeys, robust user identification is key to achieving significant ROI from ma...
Segment Case Study: Asian Y Combinator fintech grows with Datomni-built CDP running on Segment, dbt, GA4, BigQuery, Fivetran, and Looker
A startup from Southern Asia partnered with Datomni to build a customer data platform. Their goal was to track user behavior throughout the customer j...
Pipedrive real-time dashboard template: Omni Reporting in practice (step-by-step tutorial)
In the previous article, we covered the basics of real-time reporting and introduced Omni Reporting, a real-time reporting layer within our Omni CDI s...
Introducing Omni Reporting: Omni CDI’s real-time business intelligence layer
Omni CDI, our customer data infrastructure, is designed to run in your private cloud. So far, we’ve introduced two key components that enable this: ...
Introducing Omni Infrastructure with 3 open-source Terraform modules (1000+ community downloads)
Ever since we launched Omni CDI, our customer data infrastructure solution, a couple of months ago, our goal has been to help small and medium-sized b...
Snowplow run cost: how high?
The Snowplow infrastructure, or pipeline, is a key component of our Snowplow-based customer data infrastructure. This infrastructure includes the pipe...
Customer data platforms and infrastructures: 12 steps to high ROI
Almost every company, whether they realize it or not, has some form of customer data infrastructure, even if it’s just a Facebook Pixel or a GA4 tra...
Introducing Omni Analytics: event collector built to extract maximum signal from your data
Building custom stacks on top of existing CDPs, such as Snowplow CDP with GTM Server, Metabase and Omni Analytics on AWS, is not the only way we ensur...
Customer data platforms: practical hard-earned lessons
Over the past 2 years, we’ve implemented customer data platforms in various forms, including Snowplow with Metabase, GA4-based CDP, Omni CDI, an...
