Demystifying Customer Data Infrastructures

Understand the steps to create a customer data backend that boosts sales, increases marketing ROI, scales faster, and streamlines operations.

The Private CDP Masterclass

After training over 250 people across 35 meetups, building customer data infrastructures for clients worldwide, and helping them manage marketing budgets in the tens of millions, we're now sharing everything in our private workshop on data-driven marketing and customer data infrastructure. This isn't a pre-recorded YouTube video—it's a live, exclusive workshop that simplifies analytics and gives you the tools and knowledge to build a solid foundation for long-term marketing and advertising success.

Workshop plan

Part 1: Introduction to Customer Data Platforms and Infrastructures

  • Overview of CDPs: How they integrate data collection, enrichment, and activation.
  • Impact on Business: Resolving data fragmentation and enhancing personalization.
  • Building a Strong, Long-Term Growth Strategy: Utilizing metrics and a proper tracking plan.
  • Planning the Right Platform and Infrastructure for Your Customer Data: Unlocking real-time omnichannel growth (from Google Analytics to Google Tag Manager, Segment, Snowplow, Omni CDI, and Fivetran).

Part 2: Data Collection & Event Tracking

  • Efficient Tracking: The difference between client-side and server-side.
  • Tool Overview: Benefits of Snowplow, Segment, and Omni CDI.
  • Real-Life Case Studies: Effective MarTech orchestration and how to avoid drowning in the ocean of MarTech tools.

Part 3: Data Enrichment & Identity Resolution

  • Importance of Data Enrichment: Gain deeper insights into customer behavior.
  • Techniques for Identity Resolution: Create comprehensive customer profiles.
  • Marketing and Advertising Budget Management and Allocation: Understand the multi-touch user journey with a CDP.

Part 4: Data Activation & Real-Time Reporting

  • Significance of data activation: Enables real-time marketing and decision-making.
  • Leveraging enriched data: Used for actionable business intelligence.

Part 5: Strategic Discussion & Next Steps

  • Key takeaways: Discuss the customer data infrastructure roadmap and key use cases

Book your orientation call with us to help us better understand your business, build context for the workshop, and plan the workshop date. See you on the orientation call!

SCHEDULE ORIENTATION CALL

Testimonials

"Datomni team has helped us draw important insights from the marketing data. Thanks to their effective execution, we have seen a satisfactory improvement in results."

Wojciech Dołkowski

Founder & CEO, MEDtube

"Thanks to the top-notch analytics and continuous strategic support, cooperation with Datomni allowed us to see those aspects of online marketing that we had not noticed before, which, thanks to good execution, translated into the improvement of our results."

Marketing manager

A company with 20 year history and over 10,000 real estate transactions

"Asking the right questions and choosing the correct strategy and path to the goal - this is what I liked about the Datomni team from the beginning. After the first introductory meeting, my chaotically presented needs and expectations were neatly arranged and translated into a set of strategic activities that would lead me to a specific, measurable and satisfying goal. ."

Hanna Dzielińska

Founder, CEO

"The things I value the most at Datomni are honesty, pragmatism and a business approach. They are a partner, not an "advisor - persuader", which allows us to discuss optimal solutions together. The team is a great combination of knowledge, ingenuity, and technical skills."

Piotr Kulikowski

Partner, Equitin

"Datomni has greatly supported us in integrating marketing data from various sources and using them in marketing campaigns. Recommended!"

Agnieszka Jas

Kids&Co

"As a result of Datomni multi-channel campaign, I received about 44 leads, several of which had significant sales potential."

Izabela Sadowska-Trzcińska

IT Solutions and Services Sales Leader & Senior Sales Manager

"It's a real pleasure for me to work every day with experts from Datomni. They're very responsible, have a lot of knowledge and know what 'the deadline' means. I highly, highly recommend!"

Joanna Czerniawska

Marketing Manager, Time for Wax

"The results look fabulous."

Tobias Rothatcher

Co-founder, Enerkeep

"Helped us improve our marketing."

Paweł Przytuła

Co-founder, Appsilon Data Science

"More sales-ready leads and pre-sales. This should be our best month ever."

Kai Wu

Founder & CEO, Enerkeep

"They deliver."

Karolina Dolaś

Founder & CEO, Grafik Optymalny