Building a Growth Engine with Segment CDP
Implemented a comprehensive CDP using Segment, dbt, GA4, BigQuery, Fivetran, and Looker to track user behavior, activate users across the marketing funnel, and analyze 30+ custom business metrics.
Challenge
The client needed to track complex user behavior across multiple platforms while building a comprehensive metrics system with limited resources. The solution needed to handle their all-in-one financial app's diverse features while optimizing costs.
Solution
Implemented a dual-tracking approach using Segment and GA4, with extensive data modeling in dbt and real-time activation through multiple channels.
Key Components
Implementation
Results
Business Impact
Enabled data-driven growth across all stages of the customer journey while maintaining cost efficiency. The system provides complete visibility into user behavior and business performance.
Technical Outcome
Successfully built a scalable CDP that unifies data from multiple sources, processes hundreds of thousands of events daily, and delivers actionable insights through custom metric models.
About Client
Asian Fintech Platform
A Y Combinator-backed fintech startup focused on improving financial literacy through an all-in-one mobile app combining traditional banking with modern digital solutions. Raised over $2M in seed funding from AC Ventures, Vibe.VC, and Y Combinator.