Real-time Private Customer Data Platform with Full Control and No Vendor Lock-in
Built a composable customer data infrastructure using Snowplow and Omni tools on client's AWS. Combined strategy, collection, processing, activation, and warehousing layers into a unified private CDP solution.
Challenge
Client needed a private customer data infrastructure to unify data from multiple sources. Key challenges included real-time identity resolution across web, CRM, and CallRail touchpoints while maintaining data ownership.
Solution
Implemented composable CDP using Snowplow Analytics on client's AWS infrastructure. Deployed Omni tracking libraries for comprehensive event capture and real-time processing.
Key Components
Implementation
Results
Business Impact
Achieved enterprise CDP capabilities at fraction of typical costs. Enabled real-time customer insights across all channels while maintaining full data ownership.
Technical Outcome
Built scalable CDP infrastructure combining Snowplow, identity resolution, and activation tools. All systems run on client's cloud with real-time processing capabilities.
About Client
Leading Home Improvement Brand
America's largest one-day doors and closets installation company, operating in 75+ locations across North America. Revolutionized the home improvement industry with their innovative one-day installation model and proprietary door manufacturing technology.