In the latest edition of the MarTech Thoughts series, Datomni CEO Maciej Miętek takes a deep dive into how data strategy and customer data platforms build a strong foundation for growth, drawing on his and his team’s experience in building data infrastructures for scaling brands in 20+ countries. This expert-led series features insights from top marketing leaders, including those from Meta/Facebook, Adobe, Quora, and Mindvalley, with Datomni now proudly contributing.
Maciej brings his unique perspective to the table—as the leader of a small brand working with small and medium-sized enterprises wanting to extract maximum efficiency from their data stack—while answering compelling questions about the power of data, customer data platforms platforms, and how to overcome the challenges of building a pro data processing stack. Here’s a sneak peek of what he discussed:
- How do you describe your job to a 5-year-old?
- What is the one marketing platform/app/solution you can’t live without? Why? (Hint: it starts with the letter “S”)
- What challenges do you see in processing data from different sources? How do you overcome them?
- What key elements do you consider when developing a data strategy? What role does data play in your company’s future growth?
- Can you describe a successful campaign or initiative that used CDP data for personalization?
- What’s the best advice someone has ever given you?
- Any fun facts about yourself that you’d like to share?
- Are there any questions you’d like to ask other MarTech enthusiasts?
Head over to the MarTech Thoughts series to dive into Maciej’s full interview and uncover more actionable data tips.
