Data. The basis of modern marketing. On the one hand, it opens up an ocean of possibilities to optimize marketing activities, and on the other hand, i...
Google Data Studio 101: Hot or Not?
Data Studio. This Google tool for reporting and visualizing data has earned a reputation of being a game-changer in the data-driven marketing circles....
Data wants to be free. Step-by-step guide to get your marketing data from Analytics to BigQuery
What if you have a marketing question that you can’t easily answer using Google Analytics reports alone? For example, you may be interested in...
Real life data in Google Analytics (crushing the monolith)
Disclaimer: This article uses the deprecated version of Google Analytics, Universal Analytics. We are keeping it published because the key premises an...
Active Campaign: An unobjective guide to the best CRM for SMB
At Datomni, we help companies grow faster. Specialising in growth means that our job is to help our clients build an entire growth engine that can wor...
Enhanced e-commerce: 51 things it can help you optimize
E-commerce marketers often ask us if it makes sense to install enhanced e-commerce tracking in Google Analytics. Deploying enhanced e-commerce gives y...
Cohort chart: see your marketing engine in 3d
Take a look below. This is a cohort chart—one of the key charts in your Analytics account. If, like a typical marketing manager, you only have a few...
On sessions
A session is a series of user actions on your site. Suppose a user enters the main page, visits an additional subpage, watches embedded video, and fin...
