User ID 360: our approach
Users leave small traces of their activity all over the Internet: your website, advertising networks, marketing tools, social media etc. Unifying these activities into a singular user view helps reduce CPA and increase engagement. It also unlocks valuable insights and helps choose the attribution model that reflects reality. Using Tag Manager's data layer and Measurement Protocol to implement User ID in Google Analytics is a reasonable way to get this singular look without turning your marketing upside down and investing in expensive analytics suites.
Choose the module scope
Choose the scope that best matches your needs (essential or complete)
Estimate quote and sign up
Estimate the fee and get in touch with us!
Get your User ID module ready in 3 weeks (essential scope) or 4 weeks (complete scope)
User ID in Google Analytics UA
Get user ID implemented in a Universal Analytics GA property in 10 days!
Scope of the implementation:
- User ID tracking on the website and mobile application
- Session unification. User ID enrichment with data from offline and other sources (using Measurement Protocol)
- Google Analytics account preparation (dedicated user ID views)
- User ID pseudoanonymisation
- User ID consent tracking with opt-in and opt-out mechanism
- Advanced segments based on User ID activities
In this analytics module, we extend your Google Analytics Universal Analytics property with the User ID feature. The implementation takes 10 days and is done using Tag Manager.
Custom implementation? Schedule a call!
How we consult
In consulting, we're guided by three principles.
To keep things in order, we work in 14-day sprints. Each sprint has a clear deliverables in line with the module scope.
Short e-mail or a quick call help you stay updated with the progress.
We set metric goals and track our progress towards them.
The purpose of our consulting work
In consulting, we're inspired to help you build a marketing growth engine. We define growth engine as a set of highly automated marketing processes that deliver qualified leads in a predictable manner. You can hire us to build the growth engine from grounds up, audit or optimise the specific components of your current engine. We treat the implementation of User ID 360 as one such component. Learn more about our consulting work.
In particular, we offer marketing consulting modules across strategy, automation, campaigns.
We specialise is building marketing systems that help you generate highly engaged and qualified leads. Consider working with us on the cost-per-lead basis. We use an authored algorithm for instant quote of the cost of a specific lead profile. We only charge for leads that match your profile and pass quality control. We use 3 steps and 8 tools to ensure high lead quality. Take a look.
Grow with us
To date, we've been enriching Analytics accounts with User ID 360 for startups as well as established companies in SaaS, real estate, software services, beauty, and education sectors. As a result of high quality data, we've managed to provide thousands of engaged leads to our clients and helped them scale in a predictable manner. The chart below shows an actual leadcount growth strictly from our low-level campaign activities and high-level strategies. Take a look at the case studies.
"Datomni team has helped us draw important insights from the marketing data. Thanks to their effective execution, we have seen a satisfactory improvement in results."
Founder & CEO, MEDtube
"Thanks to the top-notch analytics and continuous strategic support, cooperation with Datomni allowed us to see those aspects of online marketing that we had not noticed before, which, thanks to good execution, translated into the improvement of our results."
A company with 20 year history and over 10,000 real estate transactions
"We are very pleased with our cooperation with Datomni. They took care of us comprehensively, from identifying and correcting deficiencies in analytics to running our Facebook account with satisfying results. They understood our target customer very well and communicated with him as if they were our own marketing department."
Founder & CEO, Student Travel
"Asking the right questions and choosing the correct strategy and path to the goal - this is what I liked about the Datomni team from the beginning. After the first introductory meeting, my chaotically presented needs and expectations were neatly arranged and translated into a set of strategic activities that would lead me to a specific, measurable and satisfying goal. ."
"The things I value the most at Datomni are honesty, pragmatism and a business approach. They are a partner, not an "advisor - persuader", which allows us to discuss optimal solutions together. The team is a great combination of knowledge, ingenuity and technical skills."
"Datomni has greatly supported us in integrating marketing data from various sources and using them in marketing campaigns. Recommended!"
"As a result of Datomni multi-channel campaign, I received about 44 leads, several of which had significant sales potential."
IT Solutions and Services Sales Leader & Senior Sales Manager
"It's a real pleasure for me to work every day with experts from Datomni. They're very responsible, have a lot of knowledge and know what 'the deadline' means. I highly, highly recommend!"
Marketing Manager, Time for Wax
"The results look fabulous."
"Helped us improve our marketing."
Co-founder, Appsilon Data Science
"More sales-ready leads and pre-sales. This should be our best month ever."
Founder & CEO, Enerkeep
Founder & CEO, Grafik Optymalny
Get in touch
Start a conversation on chat or schedule a call over Calendly. We want to hear from you and help you take your marketing to the next level!