Lead generation in beauty and aesthetic medicine: our approach
Inbound lead generation is typically the only way to generate demand for beauty and aesthetic medicine services. Based on our experience of generating a few thousands leads in this sector, the most important components are placement and unique magnet offer. Another is the simplicity of the message. Building good experiences - from the first impression all the way to the post-sale - is a must and customers in this sector are typically quite sensitive to bumpy online experiences. One of the most important things (which typically go without much attention) is not the top funnel attention and lead generation, but post-conversion engagement. Post-sale experiences that are generic and lack human touch typically do more harm than good. Using conversational tools, like Facebook Messenger, does not typically work much better than other ways of generating leads. Instagram is the best channel for this sector, followed closely by Facebook Ads and LinkedIn Ads for more professional angles of communication or offerings. We’ve prepared a number of lead profiles, tactics and strategies to help you deploy your first inbound campaign and start generating qualified leads quickly. There are three steps to start your campaign with us.
Specify criteria for leads in terms of demography and engagement
Sign up and start lead generation campaign
Turn leads into contracts and revenue
Pricing for custom lead profiles
Specify the desired profile of beauty&med leads. Instantly get a quote for the leads of this profile. Sign up, start your campaign for free and pay only for the leads that match your profile.
We ask for this because the your company parameters influence lead acquisition cost
Additional signup incentives offered by your company:
Choose the lead payment scheme that best matches your needs.
Total, all-inclusive budget to generate the requested quantity of leads that match the profile.
Need some help creating your lead profile? Schedule a call with us!
Pricing for predefined lead profiles
We understand that designing your ideal lead profile can be challenging. If that's the case, we encourage you to use our ready-made lead profiles. Campaigns for predefined leads are launched within 7 days (instead of 14 as in custom lead profile campaigns). As always, the lead cost is flat and already includes media buying. You only pay for leads that match the profile and have passed the quality control. If you don't find an interesting lead profile, make sure to come back in the future, as we're adding new profiles every week.
People interested in high-ticket trichology services (UK, USA)
€149 per lead
People interested in high-ticket trichology services (Poland)
€79 per lead
People interested in high-ticket podology services (UK, USA)
€116 per lead
How we work
There are three things you need to keep in mind working with us. Take a look below.
7 or 14 days
We deploy your inbound lead generation campaign within 7 days (predefined lead profile) or 14 days (custom lead profile). That's how much time we need to create the content and set up campaigns.
We invoice you for every 5 qualified leads, after they've been sent to you. If the campaign fails to deliver leads or delivers unqualified leads, you don't pay anything. If you think you've received a substandard lead which does not meet the criteria, we'll ask you to report it. If our review confirms your complaint, we won't invoice the faulty lead.
Qualification period typically takes 7-10 days. That's how long it takes for a cold prospect to engage with content, become a qualified lead, and be sent to you. The leads that bounce along the way or don't start engaging will not be sent.
Relevancy and value
Every lead walks a long journey before it completely fulfills the criteria. Our focus is on making this journey a relevant experience that adds value. Check one of our sample strategies and learn more about our approach to lead generation.
Take a look at channels, contents, and tactics typically used in our education lead generation strategies and campaigns.
Facebook (Lead Ads, Boosting, Banners, Canvas, Messenger, Events, Story), Instagram (Lead Ads, Story, Banners), Google Ads (Lead Ads, Text and Banners, Local Search Ads), LinkedIn (Sponsored Content, Lead Ads)
Free consultations, testimonials, customer success stories, before&after, discounts
Dynamic retargeting, E-mail marketing, SMS marketing, push notifications, chatbot sequences
High lead engagement without a clear match with your lead criteria is noise. That's why we only charge for leads that match your profile and pass our quality control. We use 3 steps and 8 tools to ensure high lead quality. Take a look.
Grow with us
Inflow of quality leads is critical for stable growth. We've managed to provide thousands of engaged leads to our clients - educational agencies, kindergarten and beauty franchises, asesthethic medicine clinics, startups, software houses and enterprises, and helped them scale in a predictable manner. The chart you see shows an actual leadcount growth strictly from our campaigns for one of the clients. Read up on more success stories!
"Datomni team has helped us draw important insights from the marketing data. Thanks to their effective execution, we have seen a satisfactory improvement in results."
Founder & CEO, MEDtube
"Thanks to the top-notch analytics and continuous strategic support, cooperation with Datomni allowed us to see those aspects of online marketing that we had not noticed before, which, thanks to good execution, translated into the improvement of our results."
A company with 20 year history and over 10,000 real estate transactions
"We are very pleased with our cooperation with Datomni. They took care of us comprehensively, from identifying and correcting deficiencies in analytics to running our Facebook account with satisfying results. They understood our target customer very well and communicated with him as if they were our own marketing department."
Founder & CEO, Student Travel
"Asking the right questions and choosing the correct strategy and path to the goal - this is what I liked about the Datomni team from the beginning. After the first introductory meeting, my chaotically presented needs and expectations were neatly arranged and translated into a set of strategic activities that would lead me to a specific, measurable and satisfying goal. At the same time, the technical side was something I didn't have to worry about - it was done by the Datomni team. Working with Datomni, I had the feeling that I was up to date with the dynamically changing world of internet technologies and tools, thanks to which it was easier for me to effectively gain new clients and meet the needs of current ones."
"The things I value the most at Datomni are honesty, pragmatism and a business approach. They are a partner, not an "advisor - persuader", which allows us to discuss optimal solutions together. The team is a great combination of knowledge, ingenuity and technical skills."
"Datomni has greatly supported us in integrating marketing data from various sources and using them in marketing campaigns. Recommended!"
"As a result of Datomni multi-channel campaign, I received about 44 leads, several of which had significant sales potential."
IT Solutions and Services Sales Leader & Senior Sales Manager
"It's a real pleasure for me to work every day with experts from Datomni. They're very responsible, have a lot of knowledge and know what 'the deadline' means. I highly, highly recommend!"
Marketing Manager, Time for Wax
"The results look fabulous."
"Helped us improve our marketing."
Co-founder, Appsilon Data Science
"More sales-ready leads and pre-sales. This should be our best month ever."
Founder & CEO, Enerkeep
Founder & CEO, Grafik Optymalny