Snowplow ML Powers 2x CTR Growth for SaaS Platform
Leveraged Snowplow Analytics on AWS to build machine learning models for user journey optimization, resulting in doubled conversion rates while reducing user interruptions by 98% through intelligent behavioral targeting.
Challenge
The client needed granular behavioral data to power their ML models for marketing optimization. Traditional analytics solutions lacked the depth and flexibility required for advanced machine learning applications.
Solution
Deployed Snowplow Analytics on AWS to capture rich behavioral data, enabling sophisticated ML models that optimize marketing touchpoints and personalize user experiences in real-time.
Key Components
Implementation
Results
Business Impact
Transformed marketing effectiveness by leveraging ML models trained on granular behavioral data, achieving higher conversion rates while significantly improving user experience.
Technical Outcome
Successfully built an end-to-end ML infrastructure powered by Snowplow behavioral data, enabling real-time scoring and automated optimization of marketing touchpoints.
About Client
Polish SaaS Platform
Award-winning Polish SaaS platform backed by Google Campus and leading VC funds, specializing in backend infrastructure solutions. Their technology powers thousands of business applications across Europe.