First-Party Data Activation at Scale with Snowplow
Implemented Snowplow CDI with LiveRamp integration to capture and activate first-party data at scale, enabling precise identity resolution and real-time funnel analytics across a large publisher network.
Challenge
With the deprecation of third-party cookies, the client needed to revolutionize their approach to data collection and identity resolution. This required building a robust first-party data infrastructure while maintaining privacy compliance and scalability across their publisher network.
Solution
Deployed Snowplow CDI with LiveRamp integration, custom data models, and Metabase reporting to create a comprehensive first-party data activation platform running in a private cloud.
Key Components
Implementation
Results
Business Impact
Enabled effective first-party data capture and activation across the entire publisher network while maintaining privacy compliance and scalability. The system provides granular insights into publisher performance and data quality.
Technical Outcome
Successfully implemented a high-scale Snowplow infrastructure processing tens of millions of events monthly, with real-time LiveRamp synchronization and comprehensive funnel analytics.
About Client
Adapex
An Inc. 5000 company and one of America's 2024 Fastest Growing Companies, recognized for excellence in sell-side technology by AdMonsters, Digiday, and AdExchanger. Specializes in optimizing digital ad revenue for publishers using advanced technology and strategic partnerships.