CDP Strategy for $20M-Backed Data Platform Drives Global Scale
Data Technology

CDP Strategy for $20M-Backed Data Platform Drives Global Scale

Developed comprehensive CDP strategy and implementation framework, enabling informed platform selection and organizational alignment for scalable data infrastructure.

Challenge

The client needed a strategic framework for CDP selection and implementation, facing challenges with metric definition, event payload design, and organizational alignment.

CDP selection complexity
Undefined tracking metrics
Event payload compatibility
Team knowledge gaps
Strategy misalignment

Solution

Implemented comprehensive CDP strategy combining technical architecture, tracking frameworks, and organizational alignment.

Key Components

CDP selection framework
Event schema design
Technical architecture
Team training program
Implementation roadmap

Implementation

Developed tracking plan
Created event schemas
Designed CDP architecture
Conducted team training
Established success metrics

Results

Complete CDP selection framework
Unified tracking model
Cross-team alignment achieved
Full event compatibility
Scalable data architecture

Business Impact

Enabled data-driven decision making through strategic CDP implementation and organizational alignment.

Technical Outcome

Established scalable data infrastructure with clear event schemas and integration frameworks.

About Client

Leading German No-Code Data Platform

Data TechnologyDE

A leading data infrastructure platform that has raised over $20M from prominent investors including Atomico and Insight Partners. Their technology enables businesses to integrate, transform, and analyze data without engineering complexity, trusted by companies globally to manage data at scale.

Business Impact

Full CDP Architecture Control
Data Control
Unified Data Strategy
Operational Efficiency

Scope

StrategyCapture & Identity

Technologies

CDPEvent ProtocolsJSON SchemaGTM ServerData ArchitectureTracking Plans