Analytics Engine Drives 10,000+ Beauty Customer Acquisitions
Built a comprehensive analytics engine that powered the acquisition of over 10,000 new beauty customers by enabling data-driven marketing optimization across 28 salons, unifying online-to-offline customer data, and automating lead quality scoring.
Challenge
The franchise lacked the analytics infrastructure needed to scale customer acquisition across their 28-salon network. Without unified data and proper tracking, they couldn't effectively optimize their marketing spend or measure true customer acquisition costs.
Solution
Implemented Analytics Accelerator 101 to build a customer acquisition engine, combining multi-channel tracking, lead scoring, and conversion optimization to systematically drive and measure new customer growth.
Key Components
Implementation
Results
Business Impact
The analytics engine directly enabled the acquisition of over 10,000 new customers by optimizing marketing spend, improving targeting, and automating lead qualification across all channels.
Technical Outcome
Successfully built an end-to-end analytics infrastructure that transformed marketing data into actionable insights, driving systematic customer acquisition across the entire salon network.
About Client
Time for Wax
The largest wax beauty center network in Poland, operating 28 salons nationwide. With over 500,000 customers served in 12 years, Time for Wax has established itself as the leading brand in professional beauty services.